Overview

Home Credit Group (Home Credit B.V. and its subsidiaries) is active in consumer finance markets throughout the CEE, Russia and CIS countries. Established by PPF Group in 1997 in the Czech Republic, the Group has fully developed operations in five countries and has subsequently become a CEE and CIS mass market consumer finance leader via both organic growth and acquisitions. Home Credit Group aims to become the leading provider of consumer finance in every market it operates in, as measured by sales, long-term profitable growth, company reputation and business practices.

Home Credit Group´s structure

Currently,  Home Credit Group operates in the Czech Republic, Russia, Slovakia, Belarus and Kazakhstan (with a minority stake). Home Credit ranks within the top consumer finance providers in each of its core markets with estimated ~30% market share in Russia, the Czech Republic, Slovakia (as well asthe same share in Kazakhstan) as of 31 December 2011.

The Group’s subsidiaries operate through the operating company Home Credit B.V. (HCBV), based in the Netherlands. HCBV is the holding company of its subsidiaries.

Home Credit B.V. is also present in Kazakhstan through its minority interest in AO Home Credit Bank which has successfully implemented Home Credit’s business model.

For a detailed structure of Home Credit B.V. and its subsidiaries, please refer to the Structure section of the website.

Management of the Home Credit Group's subsidiaries

The daily management of activities is carried out at each of the Group´s subsidiaries by Country Managers who, in their turn, report to the Group CEO. Major functional areas are supervised by the Group Executives and are supported by the Group´s senior experts. This structure, coupled with the centralisation of risk and finance management, IT infrastructure, and unified processes for main activities, facilitates cost optimisation and improved performance across the Group as well as enabling best practice sharing amongst Home Credit subsidiaries.

For a detailed explanation on the management of Home Credit's subsidiaries, please refer to the Group operations section of the website.

Home Credit Group´s Business Model

Home Credit Group’s achievements to date have been driven by the successful implementation of its 3-step strategy business model which has been rolled-out across all of Home Credit’s key markets. The model evolves from point of sales outlets (“POS”) financing to broader consumer credit products and ultimately to a fully fledged branch-enabled consumer lender. The ultimate focus is on facilitating strong cross-selling opportunities and enhancing customer relations to increase retention rates. Home Credit B.V. competes through its subsidiaries in five markets and has expanded in its core CEE and CIS regions through a combination of green-field operations and acquisitions – a strategy that is hard to replicate.

For a detailed information on the distribution network of Home Credit Group´s subsidiaries, please refer to the Distribution network section of the website.

Home Credit Group - Territorial expansion

Notes:

Home Credit B.V. sold a 100% stake in PJSC "Home Credit Bank" (Ukraine) to Platinum Bank on 31 January 2011. From that moment, PJSC "Home Credit Bank" (Ukraine) is fully controlled by Platinum Bank and and Home Credit B.V. withdrew its Ukrainian banking franchise.